I design products that handle complexity. With 12 years of experience, I turn messy data, unclear logic, and half-defined ideas into tools people actually understand and use—bridging business goals and user experience through hypothesis-driven design.
I’m passionate about building tools that bring clarity to complex workflows.
Recent works
Reducing Upgrade Drop-Off, 2026
Rebuilt the upgrade flow end-to-end from alert to checkout, reducing drop-off at the purchase moment by 42%.
Jentis Overview v2, 2026
Showcase
Redefined the role of the Overview page, resulting in 12% faster premium feature activation.
Jentis, 2025
Case Study
Designing an experience that reduced time to value and improved early user adoption.
Archipelo Graph, 2024
Case Study
Designing a Data Graph that turned dense raw data into a shared language, driving a 74% action rate.
Airfold Pipes, 2024
Case Study
Redesign a web app that enhanced user satisfaction, and increased retention.
Learn it With, 2024
Case Study
Designing a learning platform to connect students with teachers for online lessons.
ArchiBot, 2024
Shipping an AI Assistant for a data platform to enhance search experience and increase retention.
Every project deserves a good story, and I’m currently working on the full case study for this project.
Rental Properties, 2023
Delivering a mobile experience for a platform to rent, buy, and sell property to decrease churn.
Available on
CaspianDB, 2022
Defining the product-market fit and designing an AI-native data warehouse platform from scratch.
Cere Wallet iOS App, 2022
Acquiring a new audience and enhancing retention of existing users by shaping an iOS mobile application.
Available on
Crystal Intelligence, 2022
Streamlining the complex navigation structure of the financial platform, leading to a comprehensive redesign.
Available on
SplitCam Windows App, 2022
Revamping a native Windows app to improve user satisfaction, reduce churn, and boost retention.